| 2004 News DBG Wins WorkSmart Automation Business Central Gives DBG the Business 2003 News >> 2002 News >> DBG Wins WorkSmart Automation Sacramento, California April 2004 DBG Communications has been selected by software developer WorkSmart Automation, Inc. to handle their marketing efforts as well as refurbish their website and develop a marketing CD for their western region. "We're excited to add this world-class software company to our client list," said Dave Burrichter, CEO and creative director for DBG. "Interactive advertising is the fastest growing area of marketing and we look forward to helping them get more from their marketing investments." WorkSmart Automation, Inc. is a provider of information technology products and services for the water and wastewater industry. They have over seventeen years experience providing expertise in the computer and information areas of process control. WorkSmart has created the most flexible and extensive data reporting tool ever. The product, ReportBuilder™ provides for the first time, an economical solution that produces sophisticated reports for the system integration industry. The website can be seen at www.worksmartautomation.com. Business Central Gives DBG the Business Sacramento, California March 2004 How do you define an office building that offers space for 1-30 people, flexible lease terms of 6 months to ten years, onsite staff, conference rooms that are video and wireless ready, and competely state-of-the-art set up for digital and IP telecommunications? One that also can be used for the home office away from home? That was the challenge for DBG Communications. Not only to name the new Folsom facility but to extend the definition to all of the corporate marketing and branding as well. "We are thrilled to have been chosen for this project. From the naming procedure, all kinds of directions came up for designing and communicating the idea," says Dave Burrichter, CEO of DBG Communications. "We had to concentrate our efforts to come up with a clear message to send corporations, business owners and real estate brokers who would get the whole picture. It's an amazing concept, one that has revolutionized the commercial real estate industry." This new type of office facility provides a much needed choice for small to large, new and existing businesses - a destination to start with and grow with. 2003 News Renwood Winery Chooses DBG Communications Cloning at DBG DBG Takes Three from IABC EZwaitress.com Selects DBG Communications as Agency of Record DBG Communications Gets the Gold, SAFCA Gets a Homerun 2002 News >> Renwood Winery Chooses DBG Communications Sacramento, California October 2003 Award-winning Renwood Winery announced today the selection of DBG Communications to restructure their branding image for consumer and trade related marketing. "In the past there has been a problem with continuity of the Renwood image. From the corporate business system, printed collateral, website, packaging, labels, through all of their marketing efforts, there was no standardized use of logos and images," says Dave Burrichter, CEO of DBG Communications. "The Renwood look is clean, sophisticated. Having major competition from not only the Napa-Sonoma wine region, but from other wineries in the Amador County area, the Renwood marketing efforts needed to be pronounced and unique." The main focus of their marketing to date has been the winery and tasting room. There will be a shift to the hospitality end of the business - Renwood Winery as a destination. The winery itself hosts a wide variety of events, including weddings, corporate meetings, dinner parties, concerts, and holiday parties. Part of their new image will be a renovation and redesign of the facilities. Cloning at DBG Sacramento, California February 2003 EZ-Clone Inc. executive team has announced today that DBG Communications will develop a new brand logo, and direct their marketing approaches for the US and Canadian markets. With it's popularity rapidly growing in the horticulture hobbyist industry, EZ-Clone desired a stronger identity to elevate their level of marketability. After reviewing several agencies, DBG communications was chosen to create a program which would fill their needs. People have been cloning plants for millions of years by growing new plants from cuttings. It was never, however, an exact science. EZ-Clone has mastered a simple method for cloning plants in a controlled hydroponic environment. This system ensures that the conditions are just right all the time, guaranteeing root growth within 5 days. Dave Burrichter, CEO of DBG Communications, is enthusiastic about the project. "We're developing a new logo to brand their product and have exciting ideas for reaching their marketing goals. EZ-Clone will have a strategic marketing plan to increase their reach in North America and later into Europe." DBG Takes Three from IABC Sacramento, California June 2003 DBG Communications was once again recognized for their innovative work taking home three honors from the May 22nd IABC Crystal Awards. The International Association of Business Communicators (IABC) is a non-profit group comprised of Fortune 500 companies, small businesses, non-profit organizations and communication and government agencies who are committed to improving the effectiveness of organizations through strategic communication management. Considered to be the most prestigious communications awards in the Sacramento area, the Crystals pay recognition to regional excellence in the field of communications and related subspecialties. "It is always an honor to be celebrated for our work, especially when that acclamation comes from our peers. We work hard to make our projects distinct and having a night like this confirms our efforts," said Dave Burrichter, CEO and creative director for DBG. The Crystal Communications award was given to DBG for their design of Agape Wedding and Event Professionals’ web site and homepage. DBG also earned a Merit Communications award for the DBG logo and a Merit Communications award for their multimedia CD-ROM presentation designed for SAFCA, the Sacramento Area Flood Control Agency. (The Sacramento Ad Club also honored DBG this past March with a 2002 Golden Addy award for the SAFCA interactive media campaign.) EZwaitress.com Selects DBG Communications as Agency of Record Sacramento, California May 2003 EZwaitress.com announced today that it has selected DBG Communications as its U.S. advertising and marketing firm of record. The selection follows a review of several firms with national capabilities and broad industry expertise. The relationship formally commenced on April 15, 2003. "EZwaitress.com was looking for the right combination of resources and expertise to deliver at both a strategic and tactical level, as well as offer a global perspective," said EZwaitress.com President Frank Martin. "We are very pleased to have DBG Communications as our branding partner." EZwaitress.com initiated their agency review in February, meeting with five agencies and hearing formal presentations from three. DBG won the account with a seasoned team led by CEO/Creative Director David Burrichter. Newly appointed Stephanie Stelter, in marketing/client services, will join Burrichter and the rest of the creative team at DBG to provide high-level strategic branding. "We are delighted to have been selected as EZwaitress.com’s agency of record in what was a tough contest," said Burrichter. "EZwaitress.com’s new launch in June 2003 will emerge in a leadership position across the nation and give us a rich opportunity to deploy our indispensable branding insights and depth of sector knowledge." EZwaitress.com’s Executive Vice President, Todd Bernier, believes that EZwaitress.com will not only revolutionize how restaurants operate but provide a much needed service to busy customers everywhere. "We live in a fast paced society and people just do not have a lot of time on their hands," said Bernier. "EZwaitress.com is a user friendly software that will alleviate the headache of standing in line for 15 minutes to place an order when you only have a 30 minute lunch or 10 minutes to get to your son’s baseball game." About EZwaitress.com EZwaitress.com is backend software designed specifically for restaurants, which allows customers online access to menus, specials of the day and ordering options. EZwaitress.com’s pure Internet software enables restaurants to reduce costs and increase productivity through real-time ordering with their customers. Their integrated, best-of-breed application includes management for: menus, contact information, special promotions, multiple language translations (up to 10) and is web to fax enabled. EZwaitress.com’s rollout will provide restaurants nationwide the ability to run on their software. For more information visit www.EZwaitress.com. DBG Communications Gets the Gold, SAFCA Gets a Homerun Sacramento, California March 2003 The Sacramento Ad Club honored DBG Communications this past March with a 2002 Golden Addy award for an interactive media campaign designed for the Sacramento Area Flood Control Agency (SAFCA). The Sacramento Addy awards give accolade to imagination and talent in the advertising and communication fields and honor those individuals and companies throughout the greater Sacramento area. "We created a CD-Rom that could be used as a teaching tool in schools. It contains four case studies that demonstrate the effectiveness of planned improvements to the Folsom Dam under severe storm scenarios," said David Burrichter, CEO and creative director for DBG. SAFCA has been trying to explain flood control and its importance to curious citizens for over 10 years. Last year they decided based upon a high recommendation from their Public Information Officer, to partner with DBG in order to solve this issue. DBG was faced with the challenge of combining massive amounts of data and variables into an accessible, understandable interactive presentation. The final product was an illustrated, interactive panoramic of the geological features and weather patterns that affect flood conditions in the Sacramento area. Animation, sound and enlarged views were used to engage the user and convey flood issues. "It is well executed and holds the interest of the viewer. It is a great tool for us," said Executive Director F.I. "Butch" Hodgkins, of SAFCA. Hodgkins believes that although designed for children, the CD is a valuable resource tool for people of all ages to explore the dangers of flooding. Schools and/or teachers interested in receiving a copy of the CD for classroom demonstrations can do so by contacting SAFCA at www.safca.org or by phone at (916) 874-7606. 2002 News DBG Chosen by International Law Firm DBG Designs Campaign for Technology Entrepreneur DBG Client Recognized by National Publication DBG Lands New Sierra Health Foundation Branding Project DBG Welcomed Aboard by Delta King DBG Adds Key Creative Veteran to Team Award-Winning DB Graphics Becomes DBG Communications DB Graphics Moves to New Office DBG Chosen by International Law Firm Sacramento, California November 2002 Al-Sarrah & Al-Ruwayeh, the largest law firm in Kuwait and closely associated with the London-based Stephenson Harwood law firm, recently chose DBG Communications to brand and design their website and collateral material. "We were very honored to have been selected by such a prestigious firm," said Dave Burrichter, CEO and creative director for DBG. Because the law firm has bilingual services in English and Arabic, Mr. Burrichter added that a primary challenge was to develop a branding strategy that could be communicated clearly in both languages and both markets - European and Middle Eastern. "We have a great pool of resources and affiliations to consult when issues like this arise," said Mr. Burrichter. "The client has been very pleased with our work and we expect to have a long relationship with them, going forward." DBG Designs Campaign for Technology Entrepreneur Sacramento, California November 2002 Technology entrepreneur Mike Roark has engaged DBG Communications to handle the launch of his new product, LapTopBase. DBG will be developing a comprehensive integrated marketing plan comprising packaging, promotions and an e-commerce website (www.laptopbase.com) to achieve broad exposure for the computer accessory product. "This product will appeal to a computer-savvy audience. After reviewing the media options, we felt going with a mix of content specific cable channels would be the best choice to reach the targeted demographics," said Dave Burrichter, CEO and creative director for DBG. "Mike's such a creative guy. We can't wait to see what he'll invent next." DBG Client Recognized by National Publication Sacramento, California September 2002 DBG Communications not only designed Make My Day Special's website, they got the company mentioned in the November issue of InStyle magazine, a national publication. Make My Day Special produces alternative and creative gift ideas: specialty cakes and bouquets of fresh flowers packaged in stylish, fabric-covered hatboxes. "We were excited to help this unique company get national exposure," said Dave Burrichter, CEO and creative director for DBG. "The gift category is pretty competitive, so you've got to have a really great product to stand out from the crowd." "I can't believe the amount of activity on our website," said Lynda Dunbar, founder and president of the company. "We've had over 1,000 hits in just a week. Right now we're running a special holiday promotion and more than 200 people have signed up for a chance to win one of our cakes." Ms. Dunbar added that the senior public relations specialist for Bose - the industry leader in audio electronics - just ordered 25 cakes to give as corporate gifts. DBG Lands New Sierra Health Foundation Branding Project Sacramento, California August 2002 DBG Communications was selected by Sierra Health Foundation (SHF) to brand and manage their newest program: capacity building. "DBG was very pleased to win this account, especially since we were competing against several well-known and prestigious agencies," said Dave Burrichter, CEO and creative director for DBG. Mr. Burrichter adds that the phrase "capacity building" is generally understood by most people"but there's really no clear definition of it, so, our first objective will be to help SHF's target audience understand what capacity building is and how it can help individuals, organizations and communities." SHF is an organization designed to fund and support health and health-related activities in and around Northern California. Sierra Health Foundation plans to roll out their new program in the first quarter of 2003. DBG Welcomed Aboard by Delta King Sacramento, California May 2002 DBG Communications was recently selected to launch a new branding and integrated marketing campaign for Sacramento's historic riverboat, The Delta King. This much beloved paddle-wheeler began life as a cruise ship, went on to serve in World War II and then, after many years of neglect, was brought to Sacramento and restored to its original glory. The focus of this new campaign will be to increase the public's awareness of entertainment options available at The Delta King. This will be accomplished through a strategic mix of media, including print, radio, broadcast and web. "We're thrilled to be working with The Delta King. It plays such a key role in Old Sacramento and in the history of Northern California overall," said Dave Burrichter, CEO and creative director for DBG. Besides an award-winning restaurant and a riverfront hotel, the Delta King also offers live theatre, murder mystery dinners and a variety of live music in their Delta Lounge. DBG Adds Key Creative Veteran to Team Sacramento, California March 2002 DBG Communications has brought on board Art Director Erick Yo. "Erick brings a fresh perspective and a strong eye for design,"says Dave Burrichter, CEO and creative director for DBG. Internationally regarded, Yo's background includes developing branding strategies for such global clients as Toyota, Sony, Bridgestone and Pizza Hut. Award-Winning DB Graphics Becomes DBG Communications Sacramento, California January 2002 DB Graphics, Inc., has changed its name effective today to DBG Communications. "Our new name and corporate identity program reflect the evolution of our company into a full-service integrated marketing communications agency. We offer services that include strategic marketing communications management, web development and promotions, media planning and buying, public relations and creative campaign development," said Dave Burrichter, CEO and creative director for DBG. Mr. Burrichter, who is an accomplished graphic designer, has developed successful campaigns for a prestigious list of clients including "Dealer of the Year" Petkus Brothers (sunrooms, patio covers and spas), Rico's Hunter Douglas Galleries, Sears, Orchard Supply Hardware, Lumberjack Home Centers and Honda. DB Graphics Moves to New Office Sacramento, California December 2001 DB Graphics, Inc., a full-service, integrated branding agency, today announced its relocation to 3400 Bradshaw Road in Sacramento. "Our new office is more convenient for our clients and allows us to integrate all our departments - creative, client services, media, accounting and administration," says Dave Burrichter, CEO and creative director for DB Graphics. "We're also adding key individuals to our client services and creative teams, so we needed a bit more room to grow." With strong textures and bold graphics, the new office environment serves as a visual reminder of DB Graphics talents and expertise. "We create communications strategies for our clients, rather than just designing and placing an ad here and there," says Mr. Burrichter. "In today's marketplace branding is really the key to setting yourself apart from the competition." |